Word Communication Is a Comprehensive Method †Free Samples

Question: What Is the Word Communication Is a Comprehensive Method? Answer: Introduction Communication is the process of sending and receiving message between two or more people. Word communication is derived from Latin word comm?nic?re which stands for to share in other words Two- way process of exchanging the details or information (Rosengren, 2000). For any activity communication plays an important role. Further, this report will talk about the communication role in employment based on the case study. Over here it is clear mention that the lady needs to communicate with the customers, top management and the staff members. Aims and objectives Communication plays a vital role in any organization and if we talk about the case study it is important to communicate with employees, with staff members, and with customers. This will lead to the success and helps in achieving the organizational goals (Du, Bhattacharya Sen, 2010). Communication will lead to awareness, clarity in business, affect a business sale, build relationships, compare products etc. Creating awareness: - For the existence of the business, awareness of business is required and for bringing awareness comes with the communication. In the case communication helps to communicate with the customers so that they will be aware caf. Clarity in business:- For cracking any business deal, one need to clear what the other party is asking for what is the demand each and every clarification comes with communication. Affect a business sale: - Business sale will increase when we will communicate with customer what all they want to buy? We can tell about the specialty of the company so this helps in increasing the business sale. Build relationships: - Forming good relationship with customers is only possible through communication. This will make customer feel conformable shopping for and purchasing product from a company. If customer experience will be good they will make their friends and family aware about the company and will lead to good brand value. So in the case staff members to need to provide good customer experience. Compare products: - Consumer who is looking to buy the product needs to compare product with different companies. So business communication helps the customer to understand the value of the company this effect the market position of the company. In the case caf should see the competitors and should communicate more and more as it is new in the market. Scope The term Communication is a wide and pervasive. The scope depends on to whom to communicate the things, target audience is listening a group of people, individuals and crowd. The communicator should ensure that the target audience is clearly identified or not (Sharp, 1988). Talking about the case study communication scope is wide as in the company there is a communication at different levels by different employees. Jessica, a manager has to communicate with employees and with the customers as well. Methods of research This research is done on the bases of personal interview. Personal interview includes the face to face contact; in which interviewer ask questions from interviewee. As the caf is one of my friends caf. The interview helped to identify the employees and members. Interview helps to know about their schedule and their work, which actually helps to understand the role of communication in achieving the goals for the company. Results The observations when personal interview was taking place was that customer at the caf communicated to the staff about the experience in caf so staff member appreciated their choice and asked for suggestions. On the other hand one employee did complain with the manager and he was shouting but manager responded very clam and polite. Communication not only includes talking or sharing thoughts it also includes listening to customer and acknowledging them. Discussion and analysis Communication leads to the success of each and every activity. Human communication occurs in different types such as non-verbal, verbal, written communication, etc. out of these the most used communication form is non verbal. Similarly, there are different theories of communication which was implemented by the caf owners. So that it will be easier for them to manage the customers and to achieve goals. Communication: - The primary theory that is essential to achieve the goals is communication. It acts as conveying information to the other persons. In the caf not only manager need to communicate with the staff but they have to communicate with the top management. This theory is followed by each and every member in the caf and this will lead to achieve the organizational goal. Language and Meaning: - For communication there is a need if purpose of people to share their views and feelings, the words we use to speak that exactly refers to as language. Meaning stands for representing or expressing you views to other person. Language and meaning helps in communication process. In the caf they get different customers so for communicating with them you need to use languages as different peoples know different language. Myths nonverbal communication: - The study at UCLA says that up to 93% of communication is done in the form of non- verbal communication. This type of communication includes body language, facial expressions, eye contact, and gestures (Trimboli Walker, 1987). These non-verbal elements lead to the communication between the persons. In the caf one manager cannot talk to their employees in front of customer, so at that time manager simply through eye contact or with gesture made the staff member to understand what she was willing to say. Culture: - Culture refers to as social behavior of a particular people or society. It is related with the people speaking common language and language is related with the communication. As while communicating common language is used by these groups which make their communication smooth (Leung, Bhagat, Buchan, Erez Gibson, 2005). In the caf different culture communicate in the common language. Hofstedes five dimension of culture: - In the case, there are only 3 levels top management- manager-staff members so employees should not think for power distance. If no of levels increase then they can think for the power distance. Uncertainty avoidance- in the caf, the rules for promoting safety and efficiency is necessary for the employees, Individualism-collectivism-individualism is related to the employees family and friends but when employee are collective or in group they need to be loyal towards the company, Masculinity-femininity- it depends on leaders behavior either leader is competitive in nature or he is caring. Employees will follow the leader. So manager should act according to the situation. Long-termshort-term- if the hierarchy based organization structure is present, the employees of the caf will think for long term goals but if there is no well managed structure the employees will make short term goals (Soares, Farhangmehr Shoham, 2007). Mediated communication: - The communication which is done between the two members with the help or technology or any electronic device is mediated communication (Baltes, Dickson, Sherman, Bauer, LaGanke, 2002). In the case, caf manager need to share the reports or email which includes the information that need to be communicated. Ethics in cyberspace: - Ethics in cyberspace says that there is should be no use of abusive language while using computers and should be clarity while talking, information should not be stealing (Smethers, 1997). Intercultural communication: - It is the study that study about the communication across different cultures and social groups. Daily communication; with individuals or group of different culture is problematic (Van Wieringen, Harmsen Bruijnzeels, 2002). So caf member should know how to communicate with different culture peoples. Emotional intelligence: - It is the capacity of individual to recognize their own and others emotions. It helps to manage or adjust emotions to adapt environments or achieve ones goal (Salovey Mayer, 1990). The caf manager needs to follow theory to overcome with any kind of problems. Purpose of interviewing: - The interview is conducted to get as much as information we can get from the person, it includes one to one contact (Adler, 2013). Caf should interview few customers to know the brand value and suggestion from the customers Conclusion The analysis of case study shows that how the communication plays a vital role in the organization. Not only communication but theories of communication will add on to customer services and will help in achieving organizational goals. In the report there is a brief description about the communication and its theory which helped the caf manager to manage the caf and to deliver best customer service, which will lead to increase brand value and will help in achieving organizational goals. Recommendation In the case study, manager Jessica is performing a good job. Managing the customers and staff members need efforts as this is a new business. So manager is trying to manage and trying to provide best service. With the help of communication about their brand they will be able to create awareness among the customers about the product. Communication theories will help the organization for smooth running References Rosengren, K.H., (2000). Communication: An introduction. First edition. New delhi; Sage publications. Sharp, W.N., (1988). Communications Research: The Challenge of the Information Age. First edition. New york; Syracuse university press. Salovey, P., Mayer, J. D. (1990). Emotional intelligence. 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